Measuring tourism value chains through tourist satisfaction in Vietnam

The tourism value chain plays an important role in sustainable development because it makes identifying the services possible order to create for tourists. This study is conducted identify basic elements of and measure their impact on tourist satisfaction, thereby evaluating effectiveness Vietnam. Hypotheses are tested from estimation coefficients Structural Equation Modeling (SEM) multigroup analysis with survey data 540 domestic tourists results have confirmed that such as transport, accommodation, catering recreation, entertainment key components tour operators provide tourists; provided by more valuable than service directly providers. However, significant differential satisfaction among groups was not found. These findings basis promoting cooperation between providers products